Studio
We turn ideas into living worlds
Our Approach
DOBLEPAR sees brands as evolving ecosystems — and every ecosystem needs direction. We bring together branding, communication, creative direction, campaign development, and end-to-end audiovisual production, connecting every discipline through storytelling, technology, experiences, and community.
We don't build isolated pieces: We transform ideas into clear concepts, cohesive narratives, and visual worlds built to connect, grow, and leave a mark.
Every project is an opportunity to bring clarity to complexity and turn a brand’s vision into a living, evolving story.
About
DOBLEPAR was founded by Memi Merlino and Delfina Coelho after years of working across advertising, film, audiovisual production, creative direction, branded content, technology, and experiential projects.
Before joining forces, their paths were shaped by collaborations with agencies including GREY, Ogilvy, Leo Burnett, GUT, and Johannes Leonardo, as well as production companies such as Argentina Cine and Virgen Films.
Throughout their careers, they have developed projects for brands including Corona, Bank of America, Mercado Libre, PedidosYa, Sanofi, Arcor, Amazon, PepsiCo, Grupo Peñaflor, Frizzé, Bierhaus, KIA, Galicia, JanSport, YPF, Noblex, and many others.
Their experience across agencies, brands, production companies, and film taught them that the strongest ideas are never created in isolation. They emerge when strategy, creativity, narrative, technology, production, and execution move in the same direction.
That belief became DOBLEPAR.
Memi Merlino, Co-Founder and Creative & Commercial Producer, brings the ability to transform ideas into opportunities and build the relationships that move projects forward.
Delfina Coelho, Co-Founder, Creative Director & Audiovisual Producer, brings the creative and production vision required to shape those ideas and bring them to life.
Together, they lead DOBLEPAR through two complementary perspectives — combining creative ambition with the structure, strategy, and production expertise needed to make it real.
WHAT WE DO
FILM & VISUAL
Cinematic content combining live action, audiovisual craft, and AI — created to move across every format.
EXPERIENCES
Brand activations and immersive spaces designed to turn audiences into communities.
BRANDING, CAMPAIGNS & NARRATIVE
Creative direction, concepts, and campaigns that shape one coherent brand story across every platform and touchpoint.
TECHNOLOGY
AI and emerging technologies applied with purpose and strategy — never for novelty’s sake.